Digital Media Marketing
This course helps marketing practitioners and SMB owners practical information on how best to use online advertising and marketing to benefit their business. The course includes a deep dive into Social Media Marketing, which will cover organic and paid social media campaigns, as well as best practices and strategies for creating campaigns that work for your business. SEO, Keywords, and Online Content Creation provides a deeper dive into how websites work, what makes some businesses show up before others on Google, and how to create the best content for marketing your business online. This 16 hour course includes some practical workshopping, so learners will leave the course with actionable next steps; active participation is required.
Next Class - To Be Determined
VIRTUAL VIA ZOOM
Cost: $310
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About Your Instructor
Megan Cates is a Corporate and Community Education consultant, focusing in Digital Media, Marketing, Human Resources, and Personal and Professional Development.
Megan graduated from Elmira College in 2016 with her Masters in Corporate & Community Education, and has professional certifications in training and HR Development. She is a professional problem solver, and has been teaching through CCC’s Workforce Development program for 5 years.
In addition to her work with CCC, Megan works as a Talent Acquisition Manager in her day job, and is also the founder of Cates Consulting & Design. She is an active member of the Type 1 Diabetes community, working with, fundraising, and writing for others living with T1D. Her favorite quote to live by is “Be the person you needed when you were younger.”