Competitive Intelligence

This four-hour course is for those who are new to the field of strategy development but possess basic skills in general business and competitor analysis. The course is also intended for managers and strategic planners who want to refine their skills for developing and implementing competitive marketing strategies. This will be an interactive course.

Module A: Competitive Marketing Strategies: Analyzing Competitors (interactive learning and reinforcement testing of content) - 1.5 hrs. (estimate)

Module B: Competitive Marketing Strategies: Selecting and Implementing Strategies – including an introduction to Blue Ocean Strategy (interactive learning and reinforcement testing of content) - 1.5 hrs. (estimate)

The remainder of the course will involve, but is not limited to networking, personal industrial experiences, and feedback.

Email ilearn@corning-cc.edu or call 607-936-5501 for more information on upcoming dates or opportunities for your corporate training needs!