Registrations are being accepted for a new one-day workshop that demystifies digital marketing. Presented by Workforce at Corning Community College, the two-day workshop will be offered on Tuesday and Thursday, Dec. 6 and 8, 2016, 8:30 a.m. – 4:30 p.m. at the Airport Corporate Park facility, (360 Daniel Zenker Drive, Horseheads, N.Y.) Participants will need to bring a personal device that is able to connect to the internet and have an established personal Gmail account. To register, or for more information please call 607-936-5501.
"Online platforms and tools mean your marketing is no longer limited to radio, television or print advertising," said Megan Cole, Educational Coordinator and workshop instructor. "Today’s buyers are on social media 24x7, and if you’re not reaching them, you’re losing business. The power digital media has to increase your market share is virtually unlimited!"
Cole is a marketing and digital media expert with Gatehouse Media. Through her career she has helped hundreds of businesses with their multimedia advertising and marketing needs and was named one of Gatehouse's Top 25 Digital Media Specialists throughout the corporation. She holds degrees in Educational Science and Corporate and Community Education and is professionally certified in human resources development and training.
The workshop covers digital marketing language and products; search engine marketing; search engine optimization; social media advertising and organic posting platforms, including Facebook, Twitter, Linked In, YouTube, and Instagram; website best practices; Google Analytics; creative and directive digital advertising; and blogging.